The IAB MIXX Awards recognizes digital marketing excellence in cross media campaigns.

This means that an entry of only one part of the campaign is not enough! We want to see the whole picture and of course have all the relevant and detailed information on the digital elements.

You have to submit your case in one of the 3 different categories available, according to the campaign objectives.

All cases must follow the rules mentioned below.

File composition

Ensure you submit all entry materials exactly as they were requested. Any missing materials or information can result in disqualification.

The written brief is the most important part of the entry because it frames the business challenge and illustrates the effectiveness of the campaign and the role of Interactive media.

The best briefs explain the competitive environment, the campaign objectives and goals, and any evidence of performance. The key elements the panels will judge are effectively demonstrating performance, results and the role of creative.

Briefs should be clear, concise and free of jargon and exaggeration.

Each of the three sections of the brief – strategy, execution, results – must be under 400 characters (1,200 characters with all three sections), and easy to read (restricted in the system).

The written briefs must include:

1. Strategy: This section is worth 25 percent of the overall score. Judges look for a firm understanding of the business/marketing challenge, along with a solid strategy. It is important to demonstrate use of research, creativity, choice of (off- and online) media vehicles and the prominent role of the digital channels.
2. Execution & Use Of Media: This section is worth 25 percent of the overall score. How well was the campaign carried out? How creative or sophisticated was the campaign in its use of media? What percent of the campaign budget went to interactive media? How well was technology leveraged?
3. Results & ROI: This section is worth 25 percent of the overall score. Did the campaign achieve its objectives and goals, and is there solid empirical evidence to back it up? Did the performance of the campaign have a significant impact on the business? How did the creative contribute? Don’t forget to mention the relevant KPI’s (and their index) in relation to the campaign objective. We need relevant figures!
4. Creative submissions: also are important, as they account for 25 percent of each campaign’s total score. Judges will consider such criteria as engagement, unique use of medium, art direction, copywriting, integration with overall campaign, and use of technology. You must provide a campaign image.

Eligibility

Any campaign that ran during the qualifying period 1 September 2010 to 30 September 2011.

Campaigns that may have been launched before 1 September 2010, but must have run during the valid period. Submissions cannot be cancelled or withdrawn after 15 September 2011. Creative submissions that are presented via the website must remain active until 1st January 2012.

Every case is presented to the Council for Advertising. If a case is judged by the Jury for Ethical Practice in advertising (JEP Belgium), than the Jury of the MIXX Awards will be advised of this. It is up to the MIXX Jury and a representative of IAB Belgium to decide whether to include the case for the final judgment.

Submissions

Deadline to enter the MIXX Awards Belgium: 30th September 2011 at 6pm.
Entrants can submit a campaign in only 1 category, and submit multiple campaigns for each category.

Submissions should reflect work that was carried out predominantly by the submitting agency or advertiser, and the role of collaborating (creative and media) agencies and key individuals should be referenced.

Submissions must include a written campaign brief, which requires:

1. Campaign strategy
2. Execution and use of media
3. Demonstrated results

Each of these three components (strategy, execution, results) must be limited to 400 characters (for a maximum 1,200-character written brief).

Entry Information

• Please make sure all information including campaign name, advertiser, submitting agency and credits is referenced and spelled exactly as it should appear in information for the media, on trophies, in the MIXX Awards Winners’ Gallery, and on printed and multimedia presentation materials for the Awards Gala.
• Work submitted must be original or you must have secured rights to submit it.
• The nominated cases will be live presented by the agency and/or advertiser to the Jury on a date that IAB will communicate to the nominated parties. At this presentation the Jury can ask questions on the case. This presentation can be live streamed and available on the internet.
• Creative Materials and Briefs: By entering work into the MIXX Awards you automatically grant the IAB the right to make copies, reproduce and display the creative materials and briefs for educational and promotional purposes such as but not limited to the website, newsletter, programming/conferences and the Awards Gala.
• We respect that entries may have information deemed confidential by the client. For this reason, you will have the opportunity in the online entry form to indicate whether or not publishing permission is granted for the written briefs section of the entry form.

Entry Fee

Entries into the MIXX Awards Belgium is €100 per campaign (VAT excluded). As of the second campaign, €75 (VAT excluded) per campaign.

Results

The winners will be revealed during the Awards Ceremony on Thursday evening the 27th October 2011 in Brussels. You can also register for the Gala Event via this website.

Use of material

By submitting your case, you explicitly grant permission to IAB Belgium to use the information and material of your case for events and publications through all possible channels. Confidential information may be labeled as such and this will be taken into account by IAB Belgium.