Deadline extended until Monday 3 October 6pm!

Pre-register your case today: click on 'Save' in the entry form and submit it before 3/10 at 6pm

Dear creative genius,

You made a good start!

The only thing between you and the IAB MIXX Awards podium is a brief but complete and incredible interesting subscription file and, if nominated, an outstanding live presentation to the IAB MIXX Jury.

We'll help you with the first part by offering you an easy to use platform to subscribe your cases. Just make sure you have all the relevant campaign elements at your disposal and choose in which category you want to subscribe your case:

• Brand Awareness and Positioning
  Any campaign with the primary objective of driving awareness of a brand or brand attributes
• Direct Response or Lead Generation
  Any campaign with the primary objective of driving direct response, such as promotions, sales, conversions or trials and any campaign with the primary objective of generating prospective customers by gathering information from prospects or current customers in order to qualify and score the opportunity for future follow up.
• Best Brand/Product Launch
  Any campaign with the primary objective of introducing a new brand, product or service into the marketplace. Line extensions are not considered as a 'new product'.

If the IAB MIXX Jury considers that your case is a campaign featuring unconventional, new or groundbreaking techniques to market a service or product, you might be the winner of the Experimental and Innovative Campaign MIXX Award!

Don't forget that the deadline to submit your cases is Friday 30 September 6pm!

We'll keep you posted if your case is nominated or not. And off course, don't forget to book your seat at the IAB MIXX Awards ceremony of Thursday 27 October 2011 at The Egg, the communication nest in Brussels!

Good luck.

The IAB Team

If you have any questions, you can contact us by mail: patrick@iab-belgium.be or by phone 02 526 55 65.